1. Game of Marmite

    I released Kick Flick HD, a game about football, in the summer of 2010 just as the World Cup was warming up. I had always wanted to make a football game, the sport being something I enjoy playing (badly) and watching (too much). Little did I know that what I was releasing was the Marmite of games: something, as the advertising for the yeast based extract is so ready to tell us, is loved and hated in equal measure, with little room for fence sitting. This post discusses why that happened, and what you can do as a developer to stop it happening.

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  2. Bad names for indie game devs

    analtech

    How important is your choice of name for your mobile games company? My early day thoughts were: “Not that important”. I made the rationalisation that most mobile customers probably aren’t even aware of your company name. They have bought your game because they saw it high in the charts, it had a cool icon, and it was worth a punt at 99¢. Most probably aren’t brand loyal, or even, outside of the the big guns, brand aware when it comes to mobile games. This may be somewhat true, but it isn’t the whole picture.

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